About Us

Contact Us 


About Hoka Hey

Challenges are what make life interesting…
Overcoming them is what makes it meaningful.
~Joshua J. Marine


Organized by the Medicine Show LLC, the Hoka Hey Motorcycle Challenge is based on the Lakota Sioux principal of WOLAKOTA and the event celebrates all that is pure and powerful in the warrior spirit.


A warrior isn’t just a soldier who protects and defends...  They are mentors, guides and teachers.  They set the example for others and lend strength to the people.  The stronger the warriors become - the stronger the people become.


The Medicine Show LLC shares a vision of an Army of strong warriors who are ready to lead the way with virtues like RESPECT, HONOR, INTEGRITY and COMPASSION.  We promote the Challenge with the primary objectives of:


  1 - Raising awareness for social issues while sending Challengers through some of the most beautiful places in North America.
  2 - Inspiring a willingness and desire to accept personal accountability with a sense of duty and principle; to cultivate wisdom, community and compassion and to display and foster respect, harmony, peace and friendship.
  3 - Creating an army of warriors with the strength to face adversity; the character to make sacrifices and the desire to come to the aid of others in need.
  4 - Empowering others to overcome obstacles that have physically, mentally or financially challenged them and know they are not in it alone. We are the vehicle that's helps move them forward and refocus them toward success. 


Our mission is to provide participants with an opportunity to test their fortitude and determination.  By facing and overcoming obstacles along the way, participants are encouraged to journey into a deep and critical examination of their own motives, actions and beliefs and then to translate newfound strength and confidence into a willingness to act on behalf of others. Through the Hoka Hey Motorcycle Challenge, the Medicine Show LLC endeavors to:


  (1) Enrich – to cultivate a philosophy of respect, honor, integrity and compassion
  (2) Empower – to promote self- determination and strength
  (3) Unite – to join together to incite positive action.


Meaning it’s a Good Day to Die, “Hoka Hey” reminds us that we have just one life to live and that a life spent standing idly by is no life worth living. 

One Life – One Ride... The journey is yours to take. What will it mean to you?